With the existing competitive environment, customers prefer organizations that can successfully meet and even exceed their expectations. Real time connections can be created with your customers with Unstructured Supplementary Service Data (USSD). GSM cellular telephones use the USSD protocol to communicate with the service provider’s computers. The USSD protocol can be utilized for the following:

USSD messages create a real-time connection with the user, which allows a two-way exchange of data. This makes it more responsive and an exceptionally fast connection is also established between the user and the application. It is therefore a very reliable option for any menu-based transaction or service.